Advanced Google AdWords

If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction. It covers the essential and advanced capabilities of Google AdWords. It explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more.

It provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts. It goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns. It reinforces concepts through fascinating, real-world case studies.

It includes a $25 Google Adwords Gift Card for new customers. If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, "Advanced Google AdWords" is it!

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Details

SKU SKU8705

ISBN Number 9780470500231

Author Geddes

List Price: £26.99

Our price: £23.99