14.4.10

Creating the Risk Intelligent Enterprise: Value Creation and Protection", shows how to effectively and efficiently manage risks for future growth and existing assets.

3.2.10

How organizations can deliver significant performance gains through strategic investment in marketing. In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing.

A savvy examination of where people and value meet, creating the opportunity for fraud An essential reference for all business professionals, Detecting Fraud in Organizations: Techniques, Tools, and Resources explains the process of how people commit fraud, as well as how to prevent and stop fraud from occurring in your organization. Organized by business processes which succinctly describe how fraud manifests itself on a daily basis, the authors explain ways in which everyone can help guard against fraud by familiarizing themselves with its building blocks and methods used to perpetrate and conceal it. Filled with situational examples the book is accompanied by a website featuring fraud simulations, business process maps, and other useful tools for combating fraud.

This is a hands-on guide to starting a digital business, from initial idea to exit, from the author of one of the all-time bestselling guides to start-ups. Using a thorough and comprehensive workbook format that is action-focused and easy-to-understand, this book guides readers through the entrepreneurial journey from concept to validation to commercialization to exit. It uses practical exercises to walk the reader through each step of the start-up process and includes advice from some of the UK's most successful and well-known digital entrepreneurs.

Online extras like downloadable templates, exercises, and tips offer further resources for entrepreneurs, current business owners, and brick-and-mortar business owners who want to expand maximize their online presence.
***Arrives 23 March 2012***