City Branding : Theory and Cases

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

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Details

SKU SKU9219

ISBN Number 9780230241855

Author Keith Dinnie

List Price: £26.99

Our price: £23.97