Competitive Strategy for Dummies

"Competitive Strategy For Dummies" covers: what is competitive strategy; the foundations of strategy; the five forces of competition; scanning and analysing the environment; leadership; assessing the competition; strategic management in action; investment appraisal; finances; products, services, customers and clients; competition and context; developing a competitive strategy; developing your strategy; organisation structure and design; ethics; risk; looking to the future; mergers and acquisitions; globalisation; ten top tips for effective competitive strategy; ten top tips on investment; and, ten top tips on risk.

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SKU SKU6935

ISBN Number 9780470779309

Author Richard Pettinger

List Price: £15.99

Our price: £13.95