Contemporary Issues in Marketing and Consumer Behaviour

Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels. Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date.

Course mapped: specially structured for a 10-12 week module; reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams!Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text.

Details

SKU SKU6868

ISBN Number 9780750687393

Author Parsons & Maclaran

List Price: £29.99

Our price: £27.95