Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing

Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. It explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization. It includes in-depth discussion of the fifteen key metrics every marketer should know. It is based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms. It uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending. It includes in-depth examples of how to apply the principles in small and large organizations. Free downloadable ROMI templates for all examples are given in the book. With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
10%
Details
SKU SKU8177
ISBN Number 9780470504543
Author Mark Jeffery
 
List Price: £19.99
Our price: £17.90
Options
Quantity
: *
: *
: *
 
Home : A Memoir of My Early Years
Networking All-in-One for Dummies 4th ed
Puffin Mother Goose Treasury
Home : A Memoir of My Early Years Networking All-in-One for Dummies 4th ed Puffin Mother Goose Treasury
£13.20
£23.57
£12.97

Product rating

Sign in to rate

Customer Reviews

There have been no reviews for this product.

Your cart

Cart is empty

Authentication

News

Thursday, April 26, 2012
New legislation effective from 26 May 2012 requires us to ask for your consent before placing cookies on your computer. Please click the appropriate button at the top right.
Accept Cookies?
Provided by OpenGlobal


All news