E-Business and E-Commerce Management 5th ed

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Details

SKU SKU9717

ISBN Number 9780273752011

Author Dave Chaffey

List Price: £46.99

Our price: £43.27