Exploring Strategy : Text & Cases 2010 ed

* Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances. * Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams. * Follow up on the recommended readings at the end of each chapter.

They will enhance your learning and give you an extra edge in your course work. * Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations. * Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy.

* Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.

Details

SKU SKU9135

ISBN Number 9780273732020

Author Johnson et al

List Price: £51.99

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