Grow from Within : Mastering Corporate Entrepreneurship and Innovation

Grow from Within explains how to use innovation and corporate entrepreneurship to form new businesses on a regular basis. The authors provide in-depth coverage of the history, development, creation, implementation, and future considerations of successful, sustainable corporate entrepreneurship. Readers will come away with the knowledge on how to build and run new businesses within corporations, effectively engage senior management in the corporate entrepreneurship process, and exploit open innovation for new business creation.

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Details

SKU SKU7963

ISBN Number 9780071598323

Author Michael Lippitz

List Price: £21.99

Our price: £16.99