How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding

The authors are recognized as leading authorities in the field, regularly speaking and writing on the subject worldwide. The book includes great case studies and practical advice for the reader.Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand.

Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Details

SKU SKU6683

ISBN Number 9780230220928

Author Moilanen, Teemu

List Price: £25.00

Our price: £22.99