New Product Development For Dummies

New Product Development For Dummies is an opportunity to offer Small Business entrepreneurs a reference guide to developing, launching, and successfully marketing new products through multiple sales and marketing channels. This text teaches small business owners and managers how to develop new products from anticipating the needs of the marketplace and generating ideas, to successfully launching the product and expanding the product to global markets.

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Details

SKU SKU3505

ISBN Number 0470117702

Author Robin Karol

List Price: £14.99

Our price: £13.50