Obliquity : Why Our Goals are Best Achieved Indirectly

The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us.

Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires.

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SKU SKU9370

ISBN Number 9781846682896

Author John Kay

List Price: £8.99

Our price: £7.57