Other Non Fiction

Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands such as Zara, Topshop and H&M have made garments worthy of Prada and Gucci accessible to students and the mass market. Massive media attention has turned designers like John Galliano, Alexander McQueen and Stella McCartney into brands in their own right. Sports brands such as Nike and Adidas have transformed the image of their products from practical sportswear to “hip” fashion, attracting customers who have no interest in sport.

How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Mark Tungate examines how the use of advertising and the media has altered our fashion “sense” and looks at how store design influences what we buy.

Written in a crisp, journalistic style, the book analyzes every aspect of fashion from a marketing perspective – from brands and logos through to advertising and psychology. Filled with first-hand interviews with the world’s greatest fashion brand gurus, this is the only book of its kind to study the influence of branding within the fashion industry. Fashion branding is a complex and fascinating business and Fashion Brands illustrates how a mere “garment” can be transformed into an object with seemingly mystical powers.

1.2.10

This handy and comprehensive guide is the essential companion to bird-watching for use in the field or at home. The guide features 500 species of birds found in Britain, and also includes Europe's resident birds and regular migrants and key vagrants from North America and Asia.

From Woody Allen to Roberto Rossellini, from Schindlers List to Goldfinger - everything you ever wanted to know about film but were afraid to ask

A comprehensive, fun to browse, and easy-to-use guide to everything you need to know about movies and the people behind them. For the cinema-literate enthusiast and the popcorn-popping film-goer alike.

3.2.11

Heartwarming, inspirational and genuinely touching, Finding Harmony is the remarkable true story of an extraordinary dog that rescued a woman from the depths of depression and transformed a family for ever.