Pulse : The New Science of Harnessing Internet Buzz to Track Threats and Opportunities

Pulse puts this emerging science in perspective and explains how this new measurement instrument will profoundly change decision making in business and government.* Shows how the Internet can be used as an incredibly powerful measurement tool* Reveals how to mine the Internet to measure and forecast business progress* Written by leading expert in business analytics and performance management Pulse reveals how the Internet is evolving into a tool for measuring and forecasting trends in society, the economy, public opinion and even public health and security. It is an absolutely essential book for every business leader to turn a powerful, underutilized tool to its complete potential.

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SKU SKU9512

ISBN Number 9780470932360

Author Hubbard

List Price: £30.99

Our price: £25.00

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