The Social Factor : Innovate, Ignite, and Win Through Mass Collaboration and Social Networking

Business leaders and strategists can drive immense value from social networking "inside the firewall." Drawing on her unsurpassed experience deploying innovative social networking systems within IBM(R) and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities. Whatever your industry, you'll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today's most promising social technologies--from wikis and blogs to knowledge clouds.

Details

SKU SKU7708

ISBN Number 9780137018901

Author Maria Azua

List Price: £21.99

Our price: £20.00