This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making.
Entrepreneurship is not just about building businesses: it encompasses a set of skills, competencies and linked behaviours to support the creation of new ideas to create value. Entrepreneurial thinking is relevant across all aspects of life, perso...
Businesses who take environmental, social and corporate governance (ESG) seriously can transform their companies, industries and economies worldwide. Learn how to think critically about ESG to ensure your company remains resilient with sustainable...
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate ...
Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cuttin...
A complete guide to the skills needed to be a successful people professional written by the UK's bestselling human resource management author. Armstrong's Essential Skills for People Professionals is a crucial resource for all current and aspiring...
This book provides an insightful and comprehensive summary of the field of employee recruitment. Written from a scientific evidence-based perspective, and with contributions from global experts, it reviews the relevant research in the various area...
How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics ca...
Recent controversies around ESG investing and “woke” capital evoke an old idea: the Progressive-era vision of a socially responsible corporation. By the twentieth century, in fact, the notion that business leaders could benefit society had become ...
The future is CLEAR; the future is AGILE. Clearly Agile is more than just a book on business agility. It’s an essential guide for anyone aspiring to lead successfully in a fast-changing business world. Step into the future with confidence, equi...
Comprehensive and authoritative, yet student-friendly, Clarkson/Miller's BUSINESS LAW: TEXT AND CASES, 16th Edition, blends classic "black letter" law with cutting-edge coverage of contemporary issues and cases. This market-leading book offers a s...
With approximately 50 million people across the globe considered expatriates (persons living and working abroad for a limited time), global mobility is an important issue for individuals, organisations, and national governments, and a major resear...
Discover the secrets of upside-down management and doing the right thing with James Timpson's The Happy Index. With over 2,000 locations across the UK and overseeing multiple operations daily for the past two decades, it’s fair to say that the CEO...
Aiden Aslin joined the Ukrainian marines in 2018, compelled to defend his adopted homeland from the growing threat of Russian invasion. In February 2022, as Russia mounted a full-scale offensive, Aiden and his unit were stationed at the frontline ...
Changing technology and the growing demand for workforce intelligence have ushered in a new era of human resource (HR) transformation and have compelled HR professionals to continually ideate, innovate, and adapt. This book covers the changing rol...
How did John F. Kennedy put a man on the moon in just under ten years? What can chess teach us about actionable insights? And why should you shake up a business at a time of great success? All of these questions have their answer in strategic thin...
We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. S...
Exploring key ethical concerns in the engineering industry, this 2nd edition of Ethics Within Engineering is fully revised and updated to educate a new generation of engineers in ethical decision-making. By focusing on critical issues concerning t...
The world is encountering multiple crises - climate, droughts, floods, energy, food, and pandemics, to name a few. We have a problem, this is the solution. Capitalism and Crises is about how capitalism can fix them - how it can solve not cause the...
Bestselling author of Emotional Intelligence Daniel Goleman and co-author Cary Cherniss reveal practical methods for applying the principles of EI to enter an optimal state of high performance, offering a roadmap to being at your best, every day. ...
In The Two But Rule: Turn Negative Thinking Into Positive Solutions veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you and your organization unstuck. You'll learn how to...
Real-world problems need real solutions. Often 'perfect' isn't an option, and we need something easy, smart, and quick: we need a workaround. In this groundbreaking book, Oxford University professor and award-winning researcher Paulo Savaget shows...
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigl...
