Business

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This (read more)

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. * Turn great ideas into successful campaigns * Work effectively in all media channels * Avoid the kill shots that will sink any campaign * Protect your work * Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it.

Pub Date:24/02/2016 (hide)

In Holacracy, Brian J Robertson outlines a ground-breaking approach to organisation: no managers, only roles. "Holacracy is the opposite (read more)

In Holacracy, Brian J Robertson outlines a ground-breaking approach to organisation: no managers, only roles. "Holacracy is the opposite of the cliche way to run a start-up. It creates clarity: who is in charge of what, and who makes each kind of decision" (Evan Williams, cofounder of Blogger, Twitter and Medium). In traditional companies, managers make decisions, and workers execute the plan. But Holacracy is a revolutionary and tried-and-tested new system which turns everyone into a leader.

The organisation looks like a nest of circles, not a pyramid - but it's not anarchy. It's finally clear who should make each decision - the person on the frontline has that authority - and the organisation succeeds by adapting swiftly to pursue its purpose. In Holacracy, pioneer Brian Robertson explains how to adopt this system across your organisation - and what you can do just within your department or for yourself - and how to overcome any obstacles along the way. (hide)

Strategic Lean management efforts significantly fail because leaders often lack a map of their organizations. Written in a colloquial (read more)

Strategic Lean management efforts significantly fail because leaders often lack a map of their organizations. Written in a colloquial manner, The Hoshin Kanri Forest is for Lean practitioners who seek to design organizational structures that functionally support the dynamics associated with Lean Management. This book will provide a comprehensive quantifiable framework for strategically designing organizations for Lean management.

Combining knowledge about strategic organizational design and Lean management, the author introduces a theory called the Hoshin Kanri Forest that considers organizations as networks with organizational structure, functional connectivity, and effective dynamic patterns for attaining an optimal strategic organizational design towards the strategic goal of Lean management. It presents the future of Lean organizations relying on strategically designing its structure, function, and effective dynamics. This book is about describing an evolutional approach toward a peaceful Lean revolution.
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A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and (read more)

A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation.

For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.
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How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals (read more)

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact.

Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine's Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X. (hide)

The first comprehensive reference work on error management, blending the latest thinking with state of the art industry practice (read more)

The first comprehensive reference work on error management, blending the latest thinking with state of the art industry practice on how organizations can learn from mistakes. Even today the reality of error management in some organizations is simple: "Don't make mistakes. And if you do, you're on your own unless you can blame someone else." In most, it has moved on but it is still often centered around quality control, with Six Sigma Black Belts seeking to eradicate errors with an unattainable goal of zero.

But the best organizations have gone further. They understand that mistakes happen, be they systemic or human. They have realized that rather than being stigmatized, errors have to be openly discussed, analyzed, and used as a source for learning. (hide)

In the age of information overload, traditional time management techniques simply don't cut it when it comes to overflowing inboxes, (read more)

In the age of information overload, traditional time management techniques simply don't cut it when it comes to overflowing inboxes, ever-expanding to-do lists and endless, pointless meetings. Thankfully there is a better way: The Way of the Productivity Ninja. Using techniques including Ruthlessness, Mindfulness, Zen-like Calm and Stealth & Camouflage you will get your inbox down to zero, make the most of your attention, beat procrastination and learn to work smarter, not harder.

Written by one of the UK's foremost productivity experts, How to be a Productivity Ninja is a fun, accessible and practical guide to staying cool, calm and collected, getting more done, and learning to love your work again. (hide)

Although the words "productivity" and "cat" might not often be seen in the same sentence, Office Cat somehow manages to claw himself (read more)

Although the words "productivity" and "cat" might not often be seen in the same sentence, Office Cat somehow manages to claw himself and his fluffy Meownagement Team a tasty yearly profit in shrimp and catnip, while still getting his 20 hours of sleep a day. How does he do it? The answer is simple - employ a support staff of infatuated humans, who not only accept your every feline foible but downright adore them! However, as Office Cat demonstrates, humans still require careful handling - from dealing with their constant questioning of the value of weekly can-opening workshops, to being mindful of their preference for your staying awake when they're addressing you. Animal-loving work-shirkers the world over will fall in love with Office Cat and his humorous business guide, which pokes ticklish fun at both the way cats see the world and the eagerness of humans to be at the beck and call of their furry overlords. (hide)

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order (read more)

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. It adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction.

It simplifies overall content while still making the more technical applications available to those readers who want to dig deeper. It continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods. It shows the common reasoning for calling something immeasurable, and sets out to correct those ideas. (hide)

If you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How (read more)

If you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality. It will help you to: FIND YOUR IDEAL PUB PLAN AND SET UP YOUR BUSINESS TARGET YOUR CUSTOMERS MAKE MORE MONEY CONTROL YOUR SALES MAXIMISE YOUR PROFITS This book is packed with practical, up-to-date advice on marketing, managing staff, bookkeeping, licensing law, food, fruit machines, raising finance and the necessary regulations. (hide)