Business

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals (read more)

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact.

Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine's Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X. (hide)

The first comprehensive reference work on error management, blending the latest thinking with state of the art industry practice (read more)

The first comprehensive reference work on error management, blending the latest thinking with state of the art industry practice on how organizations can learn from mistakes. Even today the reality of error management in some organizations is simple: "Don't make mistakes. And if you do, you're on your own unless you can blame someone else." In most, it has moved on but it is still often centered around quality control, with Six Sigma Black Belts seeking to eradicate errors with an unattainable goal of zero.

But the best organizations have gone further. They understand that mistakes happen, be they systemic or human. They have realized that rather than being stigmatized, errors have to be openly discussed, analyzed, and used as a source for learning. (hide)

Although the words "productivity" and "cat" might not often be seen in the same sentence, Office Cat somehow manages to claw himself (read more)

Although the words "productivity" and "cat" might not often be seen in the same sentence, Office Cat somehow manages to claw himself and his fluffy Meownagement Team a tasty yearly profit in shrimp and catnip, while still getting his 20 hours of sleep a day. How does he do it? The answer is simple - employ a support staff of infatuated humans, who not only accept your every feline foible but downright adore them! However, as Office Cat demonstrates, humans still require careful handling - from dealing with their constant questioning of the value of weekly can-opening workshops, to being mindful of their preference for your staying awake when they're addressing you. Animal-loving work-shirkers the world over will fall in love with Office Cat and his humorous business guide, which pokes ticklish fun at both the way cats see the world and the eagerness of humans to be at the beck and call of their furry overlords. (hide)

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order (read more)

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. It adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction.

It simplifies overall content while still making the more technical applications available to those readers who want to dig deeper. It continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods. It shows the common reasoning for calling something immeasurable, and sets out to correct those ideas. (hide)

If you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How (read more)

If you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality. It will help you to: FIND YOUR IDEAL PUB PLAN AND SET UP YOUR BUSINESS TARGET YOUR CUSTOMERS MAKE MORE MONEY CONTROL YOUR SALES MAXIMISE YOUR PROFITS This book is packed with practical, up-to-date advice on marketing, managing staff, bookkeeping, licensing law, food, fruit machines, raising finance and the necessary regulations. (hide)

After years of ill health, capitalism is now in a critical condition. Growth has given way to stagnation; inequality is leading to (read more)

After years of ill health, capitalism is now in a critical condition. Growth has given way to stagnation; inequality is leading to instability; and confidence in the money economy has all but evaporated. In How Will Capitalism End?, the acclaimed analyst of contemporary politics and economics Wolfgang Streeck argues that the world is about to change.

The marriage between democracy and capitalism, ill-suited partners brought together in the shadow of World War Two, is coming to an end. The regulatory institutions that once restrained the financial sector's excesses have collapsed and, after the final victory of capitalism at the end of the Cold War, there is no political agency capable of rolling back the liberalization of the markets. Ours has become a world defined by declining growth, oligarchic rule, a shrinking public sphere, institutional corruption and international anarchy, and no cure to these ills is at hand.
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The complete text for anyone studying Human Resource Management, this new edition combines the latest academic research with practical (read more)

The complete text for anyone studying Human Resource Management, this new edition combines the latest academic research with practical approaches to managing HR in the workplace. The text has been thoroughly revised to meet the demands of the CIPD standards in people management and development and general human resource management module. (hide)

This book provides comprehensive guidance on leveraging SAP IBP technology to connect strategic, tactical and operational planning (read more)

This book provides comprehensive guidance on leveraging SAP IBP technology to connect strategic, tactical and operational planning into one coherent process framework, presenting experience shared by practitioners in workshops, customer presentations, business, and IT transformation projects. It also offers use cases and a wealth of practical tips to ensure that readers understand the challenges and advantages of IBP implementation. The book starts by characterizing disconnected planning and contrasting this with key elements of a transformation project approach.

It explains the functional foundations and SAP Hybris, Trade Promotion Planning, Customer Business Planning, ARIBA, and S/4 integration with SAP IBP. It then presents an example of a process for integrating finance in IBP. Annual business planning and monthly strategic product planning are taken as examples of explain Strategic Planning.
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This book focuses on the creative tools and techniques, decisions, activities, and practices that move ideas to realization generate (read more)

This book focuses on the creative tools and techniques, decisions, activities, and practices that move ideas to realization generate business value. It has a unique leaning on learning and mastering the improvement tools for managing the investment in creating new opportunities for generating customer value. It includes the discipline of managing the creative tools, methods and processes involved in innovation.

It can be used to develop both product and organizational innovation. This Handbook includes a set of tools that allow managers and engineers to cooperate with a common understanding of goals and processes. (hide)

Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? (read more)

Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company--perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method--a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty--through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice.

Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator's DNA--which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas--this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator's method, an end-to-end process for creating, refining, and bringing ideas to market. (hide)