Business

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to (read more)

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others? In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online. Often businesses are left scrambling to attract enough customers to make a small profit.
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Post Normal Accident revisits Perrow's classic Normal Accident published in 1984 and provides additional insights to our sociological (read more)

Post Normal Accident revisits Perrow's classic Normal Accident published in 1984 and provides additional insights to our sociological view of safety-critical organisations. The operating landscape of high-risk systems has indeed profoundly changed in the past 20 to 30 years but the core sociological models of safety remain associated with classics of the 1980s and 1990s. This book examines the conceptual and empirical evolutions of the past two to three decades to explore their implications for safety management based on several strands of works in various research traditions in safety (e.g.cognitive engineering and system safety, high-reliability organisation, sociology of safety, regulatory studies) and other interdisciplinary fields (e.g. international business, globalisation studies, strategy management, ecology). It offers a new and insightful interpretation to the challenges of today.
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Should a historical statue be taken down if the person memorialised was unethical? What should you consider before sending your DNA (read more)

Should a historical statue be taken down if the person memorialised was unethical? What should you consider before sending your DNA for a genetic analysis? Is it enough for businesses to simply meet their legal obligations or should they exceed them? The essential guide for decision-making when ethics are on the edge. Learn how to make ethical decisions in every situation, from personal to professional, and realise how you contribute to shaping the world, one decision at a time.

Ethics can be complicated and its boundaries blurred. Publicly, government leaders are acting against the welfare of their citizens, companies are prioritising profits above all, and technology poses risks to society through both innovation and misinformation with little to no repercussions. Personally, we struggle with how much to protect our children online, how to make informed consumer choices, and how to handle misconduct at work.
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Shortlisted for the 2013 Chartered Management Institute textbook award, Practicing Strategy broke new ground when it first published (read more)

Shortlisted for the 2013 Chartered Management Institute textbook award, Practicing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do. The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as-practice area. Also new to the 2nd edition are *7 New chapters on topics such as Chief Executive Officers, Middle Managers, Strategic Alignment and Strategic Ambidexterity in line with developments in the field *New case studies throughout including Narayana health, the turnaround of Reliant group and relocating a business school *Tutor and student access to a companion website where you will find additional online readings and more.

The approach through a mix of academic studies and applied research is aimed at undergraduate and postgraduate students taking advanced strategy modules and practitioners alike. (hide)

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet (read more)

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations.

Published:30 Apr 2021 (hide)

Root Cause Analysis, or RCA, "What is it?" Everyone uses the term, but everyone does it differently. How can we have any uniformity (read more)

Root Cause Analysis, or RCA, "What is it?" Everyone uses the term, but everyone does it differently. How can we have any uniformity in our approach, much less accurately compare our results, if we're applying different definitions? At a high level, we will explain the difference between RCA and Shallow Cause Analysis, because that is the difference between allowing a failure to recur or dramatically reducing the risk of recurrence. In this book, we will get down to basics about RCA, the fundamentals of blocking and tackling, and explain the common steps of any investigative occupation. (hide)

Your one-stop guide to becoming a product management prodigy. Product management plays a pivotal role in organizations. In fact, (read more)

Your one-stop guide to becoming a product management prodigy. Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job or simply aspire to break into a new role Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.

From defining what product management is and isn't to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. * Create a winning strategy for your product * Gather and analyze customer and market feedback * Prioritize and convey requirements to engineering teams effectively * Maximize revenues and profitability Product managers are responsible for so much more than meets the eye and this friendly, authoritative guide lifts the curtain on what it takes to succeed. (hide)

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer (read more)

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion.

Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews

Published:20 Aug 2018 (hide)

This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as (read more)

This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published. Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.

Published:12 Dec 2019 (hide)

A new lean and agile model for more effective change management Rapid Organizational Change gets right to the heart of the change (read more)

A new lean and agile model for more effective change management Rapid Organizational Change gets right to the heart of the change initiative problem, and offers a time- and money-saving solution. The fact that so many change initiatives fail or underperform can be traced back to one major issue: pace. While most change management models stress the importance of timeliness, they remain bound to an organization-wide approach to execution..

By targeting change efforts at specific mid-level layers of management, this book helps you achieve the desired outcome more efficiently while saving time, effort and money. Full of practical advice and real-world examples, this book is your action guide to making change happen in a meaningful way. You'll learn how to continually develop great leadership at the institutional level, and gain real, actionable guidance on putting more women in management positions to help you grab that competitive advantage.
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