Business

With 80 percent of the world's commodities being transported by water, ports are the pillars of the global economy. Port Management (read more)

With 80 percent of the world's commodities being transported by water, ports are the pillars of the global economy. Port Management and Operations offers readers the opportunity to enhance their strategic thinking and problem-solving skills, while developing market foresight. It examines global port management practices at the regulatory, commercial, technological, operational, financial, and sociopolitical levels.

This powerful sourcebook describes how seaports are being affected by the changes occurring nationally, regionally, and globally. Evaluating the new regulatory framework, it pinpoints the industry's implementation readiness and identifies potential problem areas. The book classifies the spectrum of interrelated port management principles, strategies, and activities in a logical sequence and under four cornerstones-Port Strategy and Structure, Legal and Regulatory Framework, Input: Factors of Production, and Output and Economic Framework. (hide)

Shortlisted for the 2013 Chartered Management Institute textbook award, Practicing Strategy broke new ground when it first published (read more)

Shortlisted for the 2013 Chartered Management Institute textbook award, Practicing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do. The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as-practice area. Also new to the 2nd edition are *7 New chapters on topics such as Chief Executive Officers, Middle Managers, Strategic Alignment and Strategic Ambidexterity in line with developments in the field *New case studies throughout including Narayana health, the turnaround of Reliant group and relocating a business school *Tutor and student access to a companion website where you will find additional online readings and more.

The approach through a mix of academic studies and applied research is aimed at undergraduate and postgraduate students taking advanced strategy modules and practitioners alike. (hide)

This book serves as an easy-to-read, up-to--date practical guide on professional corporate communication. The key market for this (read more)

This book serves as an easy-to-read, up-to--date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market.

Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments).
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Everything you need to pass the PRINCE2 with flying colors The PRINCE2 Study Guide, Second Edition, offers comprehensive preparation (read more)

Everything you need to pass the PRINCE2 with flying colors The PRINCE2 Study Guide, Second Edition, offers comprehensive preparation for the latest PRINCE2 exam. Covering 100 percent of the exam objectives, this guide provides invaluable guidance that will help you master both the material and its applications; indeed, a practice-centered approach helps you learn by doing to help you internalize PRINCE2 concepts on a deeper level. Although the exam is heavily focused on detailed business process, this guide s accessible writing and real-world approach make learning fun.

Each chapter poses a common project challenge, and walks you through the solution based on essential PRINCE2 principles. A year of FREE access to electronic study aids allows you to study anywhere, at any time, and expert instruction throughout breaks complex topics down into easily-digestible concepts. The PRINCE2 exam is challenging, but thorough preparation is your best defense. (hide)

Your one-stop guide to becoming a product management prodigy. Product management plays a pivotal role in organizations. In fact, (read more)

Your one-stop guide to becoming a product management prodigy. Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job or simply aspire to break into a new role Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.

From defining what product management is and isn't to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. * Create a winning strategy for your product * Gather and analyze customer and market feedback * Prioritize and convey requirements to engineering teams effectively * Maximize revenues and profitability Product managers are responsible for so much more than meets the eye and this friendly, authoritative guide lifts the curtain on what it takes to succeed. (hide)

Cost overrun is common in public and private sector projects. Costs tend to grow, plans fail and financial problems follow, but how (read more)

Cost overrun is common in public and private sector projects. Costs tend to grow, plans fail and financial problems follow, but how can we approve the right projects if we cannot estimate their true cost? This book, for academics in project management, management accounting and corporate finance, as well as for managers in the public and private sectors, offers a new way of thinking about the causes and consequences of cost overrun for firms and society. It demonstrates that there is a logic behind cost growth and overrun, identifies projects and situations that are more vulnerable, and examines the effects of increased costs.

It further identifies the negative and positive consequences of cost overrun, analyses how and why preconditions for cost overrun differ when the logic governing private firms dominates versus the logic of the political sector, and explains why cost can sometimes be of lesser importance to decision makers.
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The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer (read more)

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion.

Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews

Published:20 Aug 2018 (hide)

This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as (read more)

This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published. Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.

Published:12 Dec 2019 (hide)

A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize. (read more)

A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize. From the `10,000 hours rule' to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many hours of deliberate practice.

And, worse, that if you dabble or delay, you'll never catch up with those who got a head start. This is completely wrong. In this landmark book, David Epstein shows you that the way to succeed is by sampling widely, gaining a breadth of experiences, taking detours, experimenting relentlessly, juggling many interests - in other words, by developing range. (hide)

A new lean and agile model for more effective change management Rapid Organizational Change gets right to the heart of the change (read more)

A new lean and agile model for more effective change management Rapid Organizational Change gets right to the heart of the change initiative problem, and offers a time- and money-saving solution. The fact that so many change initiatives fail or underperform can be traced back to one major issue: pace. While most change management models stress the importance of timeliness, they remain bound to an organization-wide approach to execution..

By targeting change efforts at specific mid-level layers of management, this book helps you achieve the desired outcome more efficiently while saving time, effort and money. Full of practical advice and real-world examples, this book is your action guide to making change happen in a meaningful way. You'll learn how to continually develop great leadership at the institutional level, and gain real, actionable guidance on putting more women in management positions to help you grab that competitive advantage.
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