Business

Many strategic change efforts fail. And virtually all of them are harder than they need to be. Why is this? And what can we do to (read more)

Many strategic change efforts fail. And virtually all of them are harder than they need to be. Why is this? And what can we do to make change more likely to stick?Dr.Elsbeth Johnson, a former equity analyst and London Business School Professor now teaching at MIT, has spent a decade researching how to deliver strategic change in practice. Based on asking managers what they needed from leaders, rather than just asking leaders what they did, her resulting Step Up, Step Back approach challenges some of our most fundamental beliefs about how to lead change - and indeed, about what we even consider to be 'leadership'. (hide)

Grab your very own crystal ball for the 2021 financial marketsThe 2021 Stock Trader's Almanac is your shortcut to understanding the (read more)

Grab your very own crystal ball for the 2021 financial marketsThe 2021 Stock Trader's Almanac is your shortcut to understanding the cycles, trends, and patterns that will define stock trading in 2021. Based on strategies that have outperformed the S&P 500 by over 325% since 2001, the Almanac offers you proven and proprietary trading strategies, including Hirsch Holdings' "Best Six Months Switching Strategy," the January Barometer, the Four-Year Presidential Election/Stock Market Cycle, and top Sector Seasonalities. The Almanac has been trusted by Barron's, the Wall Street Journal, the New York Times, and countless men and women alike since 1968. (hide)

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, (read more)

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students acomplete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.

Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied byadverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.
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Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, (read more)

Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all. For many senior executives, strategic planning is too daunting a task, which is why they often seek help from those with the expertise to guide the process: they have a severe lack of confidence in their own ability to design, plan and implement such an important and major project. Yet organisations have never had greater need for a flexible, resilient and engaging approach to strategic planning than now.

How do those leading an organisation know where to start, what approach to take and how to go about the process of strategic planning? David Booth aims to help them by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters. He suggests the key questions that should be asked when considering embarking on a strategic planning 'journey' to help design and guide the process. (hide)

Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy (read more)

Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow. With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success. He sets out a plain, simple, 3-step process:* Understand your market - how to forecast demand and supply.* Gain competitive advantage - how to target the strategic gap and bridge it.* Managing business risk - how to balance risk and opportunity.
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Taking Minutes of Meetings guides you through the entire process of minute taking: arranging the meeting; writing the agenda; creating (read more)

Taking Minutes of Meetings guides you through the entire process of minute taking: arranging the meeting; writing the agenda; creating the optimum environment; structuring the meeting and writing notes up accurately. The often misunderstood role of minute-taker is one of the most important and powerful in a meeting, and this book will help you excel at this crucial skill, allowing you to build your career and credibility. Taking Minutes of Meetings is an easy to read 'dip-in, dip-out' guide, providing hands-on advice about the sections of a meeting as well as tips on how to create an agenda, personal preparation, best practice advice on taking notes and how to improve your accuracy.

Fully updated for 2019, this 5th edition now features even more practical exercises, useful templates, and top tips, as well as guidance on using technology effectively and minutes for different types of meetings. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. (hide)

Talent Management in Small and Medium Enterprises contributes to the body of knowledge concerning talent management in small and (read more)

Talent Management in Small and Medium Enterprises contributes to the body of knowledge concerning talent management in small and medium enterprises. Despite the growing number of publications on talent management in recent years, research has focused mainly on large companies. As a consequence of this research bias towards large companies, the presented theoretical concepts and practices have limited applicability for talent management in small and medium enterprises (SMEs). (hide)

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. (read more)

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations.

From 'Unleashing the Master Within' and 'Delivering Jaw Dropping Moments' to 'Sticking to the 18-minute Rule' Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable. Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.
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Now with over 182 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up (read more)

Now with over 182 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. Marc Randolph's transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea that many think will never work.

What emerges, however, isn't just the inside story of one of the world's most iconic companies. (hide)

Written by an eminent author team whose expertise spans the full breadth of the subject, The Business Environment provides comprehensive (read more)

Written by an eminent author team whose expertise spans the full breadth of the subject, The Business Environment provides comprehensive coverage and sound academic insight. The unique 'themes and issues' approach provides students with a consistent and holistic framework for analysing businesses and the business environment, as well as a reliable method to organize their thinking. The core business environments and their interrelationships are explored using the established STEEPLE framework in Part One.

Part Two then looks beyond these topics and invites students to analyse a range of contemporary issues such as globalization, corporate power, equal opportunity, and entrepreneurship. A host of examples, "Mini-Cases," and end-of-chapter case studies illustrate key topics in real-life, international, and wide-ranging business settings. Unilever's corporate responsibility policy, Samsung and South Korean economic development, and Starbucks on sustainability are just some of the topical cases. (hide)