Business

Failure is always an option... For more than 50 years, NASA's Mission Control has been known for two things: perfect decision making (read more)

Failure is always an option... For more than 50 years, NASA's Mission Control has been known for two things: perfect decision making in extreme situations and producing generations of steely-eyed missile men and women who continue that tradition. A key to that legacy of brilliant performance is a particular brand of leadership, especially at the working level in Mission Control.

Take the ultimate insiders look at the leadership values and culture that created the best team on this planet. Paul Sean Hill was responsible for NASA's Mission Operations support for manned space flight from 2007-2011. In this candid book he shows that the secret to Mission Control's success has never been rocket science and that the real practice of perfect decision making can be applied to any organisation or team.
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Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to (read more)

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others? In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online. Often businesses are left scrambling to attract enough customers to make a small profit.
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This wide-ranging and authoritative dictionary contains over 7,100 entries covering all areas of business and management, including (read more)

This wide-ranging and authoritative dictionary contains over 7,100 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. In its sixth edition, it features the very latest developments, such as those relating to information technology (including mobile technology), and the financial crisis and the subsequent sovereign debt crisis. Entries have been updated to refer to recent events and news in the field, for example the LIBOR scandal.

Over 100 new entries have been added including bitcoin, Cog's Ladder, mobile commerce, Six Sigma, social media, theory of institutional deficiencies, and zero-hours contract. Furthermore, there is expanded coverage of areas such as financial regulation and corporate social responsibility, with a number of new entries offering insight into these topics, including aw-shucks defence and Financial Conduct Authority. The new edition of this established bestselling dictionary elucidates modern financial and management jargon, defining entries in a clear, concise, and accessible manner. (hide)

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal (read more)

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI. (hide)

This SpringerBrief offers an academic perspective on the trend of `pop-up' retailing. It analyzes this temporary retail-oriented (read more)

This SpringerBrief offers an academic perspective on the trend of `pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands.

Published:10 Jan 2018 (hide)

With 80 percent of the world's commodities being transported by water, ports are the pillars of the global economy. Port Management (read more)

With 80 percent of the world's commodities being transported by water, ports are the pillars of the global economy. Port Management and Operations offers readers the opportunity to enhance their strategic thinking and problem-solving skills, while developing market foresight. It examines global port management practices at the regulatory, commercial, technological, operational, financial, and sociopolitical levels.

This powerful sourcebook describes how seaports are being affected by the changes occurring nationally, regionally, and globally. Evaluating the new regulatory framework, it pinpoints the industry's implementation readiness and identifies potential problem areas. The book classifies the spectrum of interrelated port management principles, strategies, and activities in a logical sequence and under four cornerstones-Port Strategy and Structure, Legal and Regulatory Framework, Input: Factors of Production, and Output and Economic Framework. (hide)

Shortlisted for the 2013 Chartered Management Institute textbook award, Practicing Strategy broke new ground when it first published (read more)

Shortlisted for the 2013 Chartered Management Institute textbook award, Practicing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do. The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as-practice area. Also new to the 2nd edition are *7 New chapters on topics such as Chief Executive Officers, Middle Managers, Strategic Alignment and Strategic Ambidexterity in line with developments in the field *New case studies throughout including Narayana health, the turnaround of Reliant group and relocating a business school *Tutor and student access to a companion website where you will find additional online readings and more.

The approach through a mix of academic studies and applied research is aimed at undergraduate and postgraduate students taking advanced strategy modules and practitioners alike. (hide)

This book serves as an easy-to-read, up-to--date practical guide on professional corporate communication. The key market for this (read more)

This book serves as an easy-to-read, up-to--date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market.

Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments).
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Everything you need to pass the PRINCE2 with flying colors The PRINCE2 Study Guide, Second Edition, offers comprehensive preparation (read more)

Everything you need to pass the PRINCE2 with flying colors The PRINCE2 Study Guide, Second Edition, offers comprehensive preparation for the latest PRINCE2 exam. Covering 100 percent of the exam objectives, this guide provides invaluable guidance that will help you master both the material and its applications; indeed, a practice-centered approach helps you learn by doing to help you internalize PRINCE2 concepts on a deeper level. Although the exam is heavily focused on detailed business process, this guide s accessible writing and real-world approach make learning fun.

Each chapter poses a common project challenge, and walks you through the solution based on essential PRINCE2 principles. A year of FREE access to electronic study aids allows you to study anywhere, at any time, and expert instruction throughout breaks complex topics down into easily-digestible concepts. The PRINCE2 exam is challenging, but thorough preparation is your best defense. (hide)

Your one-stop guide to becoming a product management prodigy. Product management plays a pivotal role in organizations. In fact, (read more)

Your one-stop guide to becoming a product management prodigy. Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job or simply aspire to break into a new role Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.

From defining what product management is and isn't to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. * Create a winning strategy for your product * Gather and analyze customer and market feedback * Prioritize and convey requirements to engineering teams effectively * Maximize revenues and profitability Product managers are responsible for so much more than meets the eye and this friendly, authoritative guide lifts the curtain on what it takes to succeed. (hide)