Business

Cost overrun is common in public and private sector projects. Costs tend to grow, plans fail and financial problems follow, but how (read more)

Cost overrun is common in public and private sector projects. Costs tend to grow, plans fail and financial problems follow, but how can we approve the right projects if we cannot estimate their true cost? This book, for academics in project management, management accounting and corporate finance, as well as for managers in the public and private sectors, offers a new way of thinking about the causes and consequences of cost overrun for firms and society. It demonstrates that there is a logic behind cost growth and overrun, identifies projects and situations that are more vulnerable, and examines the effects of increased costs.

It further identifies the negative and positive consequences of cost overrun, analyses how and why preconditions for cost overrun differ when the logic governing private firms dominates versus the logic of the political sector, and explains why cost can sometimes be of lesser importance to decision makers.
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The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer (read more)

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion.

Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews

Published:20 Aug 2018 (hide)

An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help (read more)

An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, assesses the advantages and disadvantages of the different approaches. Key features: - Packed with case studies and excellent examples from first tier journals in business and management - An enhanced companion website - Chapters on writing up research and how to get your research published.
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A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize. (read more)

A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize. From the `10,000 hours rule' to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many hours of deliberate practice.

And, worse, that if you dabble or delay, you'll never catch up with those who got a head start. This is completely wrong. In this landmark book, David Epstein shows you that the way to succeed is by sampling widely, gaining a breadth of experiences, taking detours, experimenting relentlessly, juggling many interests - in other words, by developing range. (hide)

A new lean and agile model for more effective change management Rapid Organizational Change gets right to the heart of the change (read more)

A new lean and agile model for more effective change management Rapid Organizational Change gets right to the heart of the change initiative problem, and offers a time- and money-saving solution. The fact that so many change initiatives fail or underperform can be traced back to one major issue: pace. While most change management models stress the importance of timeliness, they remain bound to an organization-wide approach to execution..

By targeting change efforts at specific mid-level layers of management, this book helps you achieve the desired outcome more efficiently while saving time, effort and money. Full of practical advice and real-world examples, this book is your action guide to making change happen in a meaningful way. You'll learn how to continually develop great leadership at the institutional level, and gain real, actionable guidance on putting more women in management positions to help you grab that competitive advantage.
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"Along with books like Grit, Mindset, Originals, and Peak, Reach takes its place on my shelf of favorite books about living more (read more)

"Along with books like Grit, Mindset, Originals, and Peak, Reach takes its place on my shelf of favorite books about living more fully and effectively. I was stunned by how original and helpful it is." -Doug Stone, New York Times Best Selling Co-Author of Difficult Conversations and Thanks for the Feedback "Molinsky delivers an informative take on the subject of behavioral change. Readers will be inspired by his bumper crop of well-chosen stories about people overcoming their fear and reaching beyond the familiar.

People interested in pursuing new ventures will find Molinsky's advice invaluable." -Publishers Weekly "We all have trouble reaching beyond our comfort zone, but this book shows you how. So many of our disappointments spring from our own unwillingness to stretch beyond what we feel comfortable doing. Reach will take you to the next level, where you really want to be." -Jonah Berger, PhD, New York Times bestselling author of Contagious and Invisible Influence "Molinsky's understanding of the power of purpose is spot-on, and his writing style is truly a joy to read. (hide)

The retail landscape is changing. Will your business adapt or die? Reinventing Retail sets out the new rules of the industry and (read more)

The retail landscape is changing. Will your business adapt or die? Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive. All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing to keep up with changing consumer demands.

The world has changed beyond recognition in the last 20 years and it is not enough for retailers to launch a website and a Facebook page and proclaim themselves ready for the future. To reclaim and retain your customers, you need to reinvent yourself from the ground up. Reinventing Retail is your roadmap to understanding the new rules of the industry so you can develop your strategy to reclaim market leadership. (hide)

Drawing on the authors' combined years of experience in both private and public-sector organisations, this practical book highlights (read more)

Drawing on the authors' combined years of experience in both private and public-sector organisations, this practical book highlights the importance of relationship building between individuals, groups and organisations in diverse contexts. It will make a valuable read for business professionals and graduate students in fields as varied as change management, leadership, organisational psychology, and organisational behaviour. Employing the Relational Proximity(R) framework, it provides tools for informing assessment of the relational impact of policy and management decisions, enabling evaluation of organisational relationships, providing a language for constructive discussion of strained relationships, and integrating a range of models and perspectives within one process.

Using real-world case studies and models, the conditions within which people are more likely to form and conduct effective relationships are also examined. This combined approach provides the language and concepts to enable constructive discussion and actionable solutions in building trust and sustainable value. (hide)

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the (read more)

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions.

Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the 3rd edition include: * Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. * Opening vignettes, examples, and case studies have been updated throughout. (hide)

Responsibility as a leader is the ability to respond quickly to a complex and changing business environment. It means using values (read more)

Responsibility as a leader is the ability to respond quickly to a complex and changing business environment. It means using values to make decisions that not only affect brand trust and corporate reputation, but impact upon employees and the wider community. In today's increasingly interconnected world, it is more important than ever that managers can achieve goals and desired results while still maintaining a degree of authenticity, ethics and stewardship.

The Responsible Leader identifies what it means to be an authentic leader, taking in intra-organizational relationships, role modelling and ethical practice. Addressing the practical challenge of implementing a framework of corporate social responsibility in an organization that may embrace thousands of people, The Responsible Leader sets out what this strategy looks like in practice and advises on creating a new and hopeful narrative for the future. Drawing on in-depth case studies from HSBC, PwC, Oasis and Marks and Spencers that chart the journey to responsible and sustainable management in challenging environments, it presents a fresh vision for leadership success that goes beyond simple compliance. (hide)