Business

THE MOST COMPREHENSIVE COLLECTION OF PROBLEM-SOLVING TOOLS, GAMES AND TECHNIQUES USED BY BRAINSTORMERS, GAMECHANGERS AND TRAILBLAZERS. (read more)

THE MOST COMPREHENSIVE COLLECTION OF PROBLEM-SOLVING TOOLS, GAMES AND TECHNIQUES USED BY BRAINSTORMERS, GAMECHANGERS AND TRAILBLAZERS. As working life becomes more complex, we are increasingly faced with problems which may at first seem insoluble. The Smart Solution Book is your guide to solving these problems, whatever their size.

The Smart Solution Book explains each tool in detail - what it is, when and how to use it, its strengths and its limitations. The tools range from quick fixes, which can be used by someone working alone, to large scale solutions which can be used by groups of 100 and more. You can also use the tools separately or in combination with each other. (hide)

Plenty of people are intelligent and have the right qualifications. But in business, to be successful, you also have to be smart (read more)

Plenty of people are intelligent and have the right qualifications. But in business, to be successful, you also have to be smart and creative. This book contains 60 pieces of distilled wisdom to help you think smartly and creatively, and to enable you to stand out from the others.

By the author of the bestselling The Diagrams Book (12 languages licensed), each piece of advice can be read in one minute or the entire book in one hour. Divided into six main sections (Growth, Communication, Innovation, Creativity, Relationships and Thinking, this powerful little book draws from a range of disciplines and perspectives to enable readers to transform the way they approach work and life. (hide)

From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. Entrepreneurs (read more)

From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies.

Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?Now there's a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. (hide)

Many strategic change efforts fail. And virtually all of them are harder than they need to be. Why is this? And what can we do to (read more)

Many strategic change efforts fail. And virtually all of them are harder than they need to be. Why is this? And what can we do to make change more likely to stick?Dr.Elsbeth Johnson, a former equity analyst and London Business School Professor now teaching at MIT, has spent a decade researching how to deliver strategic change in practice. Based on asking managers what they needed from leaders, rather than just asking leaders what they did, her resulting Step Up, Step Back approach challenges some of our most fundamental beliefs about how to lead change - and indeed, about what we even consider to be 'leadership'. (hide)

The best data in the business, updated for 2019 Stock Trader's Almanac 2019 provides the cleanest historical data in the business (read more)

The best data in the business, updated for 2019 Stock Trader's Almanac 2019 provides the cleanest historical data in the business to give traders and investors an advantage in the market. The 2019 edition is consistent with decades of the Stock Trader's Almanac showing you the cycles, trends, and patterns you need to know in order to invest with minimum risk and maximum profit. Updated with the latest numbers, this indispensable guide is organized in a calendar format to provide monthly and daily reminders, including upcoming opportunities to grab and dangers to avoid.

Proprietary strategies include the Hirsch Organization's Best Six Months Switching Strategy, the January Barometer, and the Four-Year Presidential Election/Stock Market Cycle, arming you with the tools savvy investors use to achieve their market goals. Trusted by Barron's, The Wall Street Journal, the New York Times, and other respected market authorities, this indispensable guide has helped generations of investors make smart market moves. This new edition provides the same level of invaluable guidance, with the latest data straight from the vault. (hide)

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, (read more)

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students acomplete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.

Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied byadverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.
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Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to (read more)

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges.

It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. (hide)

Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, (read more)

Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all. For many senior executives, strategic planning is too daunting a task, which is why they often seek help from those with the expertise to guide the process: they have a severe lack of confidence in their own ability to design, plan and implement such an important and major project. Yet organisations have never had greater need for a flexible, resilient and engaging approach to strategic planning than now.

How do those leading an organisation know where to start, what approach to take and how to go about the process of strategic planning? David Booth aims to help them by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters. He suggests the key questions that should be asked when considering embarking on a strategic planning 'journey' to help design and guide the process. (hide)

Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic (read more)

Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book enables readers to actively participate in real-world strategy dilemmas and create their own solutions. Strategy Pathfinder s live micro-cases provoke discussion about business models, value creation, new ventures and more, while its complimentary instructional content introduces you to the best classic and new tools of strategic management.

Rather than passively reproducing past and current ideas, Strategy Pathfinder encourages strategic thinkers to learn by doing. The book is designed to help the reader to develop a clear understanding of key concepts while shifting your thought processes towards real strategic action and innovation by enabling you to: Use strategy theories and frameworks to engage in analytical and creative discussions about key strategic issues facing real companies todayForm strategic views for yourself, and test them against the views of othersEffectively make and communicate recommendations based on solid strategic analysis that stand up to scrutiny from multiple stakeholders Become an active producer of new strategic ideas rather than a passive receiver of past wisdom This third edition has been updated with new chapters and cases to reflect the latest, cutting-edge issues in strategic thinking and practice. And the updated companion website offers students, instructors and managers more resources to facilitate understanding, interaction and innovation.
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Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy (read more)

Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow. With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success. He sets out a plain, simple, 3-step process:* Understand your market - how to forecast demand and supply.* Gain competitive advantage - how to target the strategic gap and bridge it.* Managing business risk - how to balance risk and opportunity.
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