Business

Wages for the majority have been stagnant for decades, but a lucky few have enjoyed a pay bonanza. Top company bosses take home in (read more)

Wages for the majority have been stagnant for decades, but a lucky few have enjoyed a pay bonanza. Top company bosses take home in several days as much as most people earn in a whole year. In this hard-hitting book, Deborah Hargreaves explains why pay for the top 0.1% has sky-rocketed in the past 20 years.

She gives a devastating account of how it has created a vicious circle that destabilizes our economy and undermines social cohesion, demolishing the twisted logic of the chief executives who say: 'I'm worth it', when that means raking in 70m a year. A rigorous expos of the dysfunctional nature of our 'winner-takes-all' economy, this book debunks the myths behind top pay and examines a range of pragmatic solutions. (hide)

You are shrunk to the height of a penny and thrown in a blender. The blades start moving in sixty seconds. What do you do? If you (read more)

You are shrunk to the height of a penny and thrown in a blender. The blades start moving in sixty seconds. What do you do? If you want to work at Google, or any of the world's top employers, you'll need to have a convincing answer to this and countless other baffling puzzles.

Are You Smart Enough to Work at Google? Reveals the new extreme interview questions in the postcrash, hypercompetitive job-market and uncovers the extraordinary lengths to which the best companies will go to find the right staff. Bestselling author William Poundstone guides readers through the surprising solutions to over a hundred of the most challenging conundrums used in interviews, as well as covering the importance of creative thinking, what your Facebook page says about you, and what really goes on inside the Googleplex. How will you fare? (hide)

First published in 1981, this was the first book ever to be written explicitly for the right side of the reader's brain. Much has (read more)

First published in 1981, this was the first book ever to be written explicitly for the right side of the reader's brain. Much has been made of the research conducted into the left side of the brain - home to language and logic. The right side works in images, whole patterns and undefined feelings - none of which can be verbalized.

This more elusive thinking often functions as what is loosely called 'intuition'. In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally).

For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.
(hide)

Neurodiversity in the workplace can be a gift. Yet only 15% of adults with an autism spectrum condition (ASC) are in full-time employment. (read more)

Neurodiversity in the workplace can be a gift. Yet only 15% of adults with an autism spectrum condition (ASC) are in full-time employment. This book examines how the working environment can embrace autistic people in a positive way.

The author highlights common challenges in the workplace for people with ASC, such as discrimination and lack of communication or the right kind of support from managers and colleagues, and provides strategies for changing them. Setting out practical, reasonable adjustments such as a quiet room or avoiding disruption to work schedules, this book demonstrates how day to day changes in the workplace can make it more inclusive and productive for all employees. Autism in the Workplace is intended for any person with an interest in changing working culture to ensure equality for autistic people. (hide)

'This book is packed full of little gems which will help managers at all levels be at their best - a must read.' Debbie Niven, Director (read more)

'This book is packed full of little gems which will help managers at all levels be at their best - a must read.' Debbie Niven, Director and Co-founder of Momentum Training & Management Consultants Discover how to Be a Great Manager - Now! This 2-in-1 guide is designed to help you become a more effective manager in an instant, whilst giving you the deeper knowledge to ensure long-lasting results. With the unique 2-in-1 approach, you can learn your way. Use the seven Speed Read tips immediately, then take your time exploring the Big Picture chapters.

* Understand how to be a great manager - quickly * Effectively manage the issues that teams face * Communicate with confidence and get the right message across * Encourage your staff for exceptional performance and professional development As an ambitious manager, you need the right information at the right time to help you advance in your career. The 2-in-1 Manager will ensure you improve and succeed in business, right now and in the future. 'An excellent book - one every manager should read if they want to succeed.'Ashley Braganza, Professor of Organisational Transformation and Head of Economics and Finance, Brunel University London 'Whether you are a millennial in management or embarking on management, you have to read this no nonsense, straight to the point book.' Coach Chris Browne, Personal Development and Employability Coach (hide)

Malcolm Walker was born in Yorkshire in 1946 and opened the first Iceland frozen food shop in 1970. Iceland became a public company (read more)

Malcolm Walker was born in Yorkshire in 1946 and opened the first Iceland frozen food shop in 1970. Iceland became a public company in 1984, and had sales of GBP2 billion through 760 stores by 1999. In 2000 Iceland merged with the Booker cash and carry business.

Walker announced he would retire and sold half his Iceland shares. However, Iceland's new management then slashed profit expectations. Walker was fired and spent three years under official investigation before being cleared of any wrongdoing. (hide)

Learn the ins and outs of Bitcoin so you can get started today Bitcoin For Dummies is the fast, easy way to start trading crypto (read more)

Learn the ins and outs of Bitcoin so you can get started today Bitcoin For Dummies is the fast, easy way to start trading crypto currency, with clear explanations and expert advice for breaking into this exciting new market. Understanding the mechanisms and risk behind Bitcoin can be a challenge, but this book breaks it down into easy-to-understand language to give you a solid grasp of just where your money is going. You'll learn the details of Bitcoin trading, how to set up your Bitcoin wallet, and everything you need to get started right away.

An in-depth discussion on security shows you how to protect yourself against some of the riskier aspects of this open-source platform, helping you reduce your risks in the market and use Bitcoin safely and effectively. Bitcoin uses peer-to-peer technology to operate with no central authority or banks, with transaction management and issuing of Bitcoins carried out collectively by the network. Bitcoin allows easy mobile payments, fast international payments, low- or no-fee transactions, multi-signature capabilities, and more, but the nuances of the market can be difficult to grasp. (hide)

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global (read more)

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions-or anything in between-Branding For Dummies makes it fast and easy.
(hide)

Solve the number one problem with today's young workforce the soft skills gap The number one challenge with today's young talent (read more)

Solve the number one problem with today's young workforce the soft skills gap The number one challenge with today's young talent is a problem hiding in plain sight: the ever-widening soft skills gap. Today's new, young workforce has so much to offer new technical skills, new ideas, new perspective, new energy. Yet too many of them are held back because of their weak soft skills.

Soft skills may be harder to define and measure than hard skills, but they are just as critical. People get hired because of their hard skills but get fired because of their soft skills. Setting a good example or simply telling young workers they need to improve isn't enough, nor is scolding them or pointing out their failings in an annual review. (hide)

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. (read more)

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans.

You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. (hide)