Business

Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on (read more)

Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. (hide)

Building Business Value through Talent uniquely describes how a CEO and CHRO can accelerate business growth by working together to (read more)

Building Business Value through Talent uniquely describes how a CEO and CHRO can accelerate business growth by working together to design and operationalize value-driven talent strategies. CEOs focus on decisions that will drive the business strategy forward while HR leaders routinely try to satisfy the needs of the largest number of employees. Often, the two align superficially or in administrative ways - and to put out the occasional flash fire. (hide)

The best way for a business to succeed is through its people. While there are gains to be had from streamlining processes, reducing (read more)

The best way for a business to succeed is through its people. While there are gains to be had from streamlining processes, reducing costs or making a strategic change, the biggest potential for success comes through how humans collaborate. Specifically, the greatest gains are achieved through high performing teams, and teams of teams.

Containing more than 40 tools which can be used in a virtual or in-person coaching environment, Building Top-Performing Teams is a practical guide for leaders, HR professionals, coaches, team coaches and anyone with management responsibility. It covers how to motivate, develop, engage and reward a team of employees with different levels of experience and priorities to achieve outstanding business success. Building Top-Performing Teams includes essential guidance, tools and techniques that show how to promote team ways of working rather than individual-focused processes.
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The Business of Excellence offers a unique and compelling perspective on the drivers of excellence in teams and organizations. The (read more)

The Business of Excellence offers a unique and compelling perspective on the drivers of excellence in teams and organizations. The author, Justin Hughes, brings an unusual mix of experience and insight, having worked as a management consultant to some of the world's most successful organizations, in addition to having served for 12 years as a military fighter pilot, where he became Executive Officer on the RAF Red Arrows. The challenges of high performance and leadership are explored in depth, and are illustrated with insights, interviews and case studies from the military, sporting and corporate worlds.
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Emily is twenty-two years old. She's just discovered that the gender pay gap is currently estimated to close in 2117. She's psyched (read more)

Emily is twenty-two years old. She's just discovered that the gender pay gap is currently estimated to close in 2117. She's psyched that her great-great-granddaughter is going to witness this momentous step forward for the sisterhood.

She's made herself a tick-off calendar that she intends to hand down the maternal line. How much has changed since women were first allowed to cast off their pinnies and embark on the excitements of office life? Whilst it's true that we've evolved from the murk of the typing pool into the beige of the boardroom, life in the office for women can still be underwhelming in myriad ways that would be familiar to our sisters from the fifties. Complete with nostalgic illustrations and genuine retro advice, Career Girls guides the reader through the eternal conundrums faced by women in the workplace everywhere. (hide)

The bestselling CBAP/CCBA study guide, updated for exam v3.0 The CBAP/CCBA Certified Business Analysis Study Guide, Second Edition (read more)

The bestselling CBAP/CCBA study guide, updated for exam v3.0 The CBAP/CCBA Certified Business Analysis Study Guide, Second Edition offers 100% coverage of all exam objectives for the Certified Business Analysis Professional (CBAP) and Certification of Competency in Business Analysis (CCBA) exams offered by the International Institute of Business Analysis (IIBA). Detailed coverage encompasses all six knowledge areas defined by the Guide to Business Analysis Body of Knowledge (BABOK): Planning and Monitoring, Elicitation, Requirements Management and Communication, Enterprise Analysis, Requirements Analysis, and Solution Assessment and Validation, including expert guidance toward all underlying competencies. Real-world scenarios help you align your existing experience with the BABOK, and topic summaries, tips and tricks, practice questions, and objective-mapping give you a solid framework for success on the exam.

You also gain access to the Sybex interactive learning environment, featuring review questions, electronic flashcards, and four practice exams to help you gauge your understanding and be fully prepared exam day. As more and more organizations seek to streamline production models, the demand for qualified Business Analysts is growing. This guide provides a personalized study program to help you take your place among those certified in essential business analysis skills.
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The pace of change is greater than ever. We face new challenges every day in our jobs and in our personal lives. Those who can handle (read more)

The pace of change is greater than ever. We face new challenges every day in our jobs and in our personal lives. Those who can handle change are the most fulfilled.

Those who fear change will find it hardest to thrive. As a head teacher, Richard Gerver famously transformed a failing school into one of the most acclaimed learning environments in the world - in just two years. As a hugely popular speaker and author, he now helps individuals and companies to embrace change. (hide)

Leaders are under increasing pressure to ensure their businesses are gender-balanced and inclusive, and eliminate the gender pay (read more)

Leaders are under increasing pressure to ensure their businesses are gender-balanced and inclusive, and eliminate the gender pay gap for the benefit of the economy and society. But how? And what does that mean for YOUR business? This pioneering book is a route map to help leaders get started and navigate the way to leading a high-performing gender-balanced business. (hide)

In order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, (read more)

In order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively. While many business and leaders recognise this, they have until now lacked a strategic approach to achieving it. Competitive People Strategy is a comprehensive roadmap showing how businesses can connect their human potential to their bottom line, and provides step-by-step guidance on how to create, test and measure a differentiated people strategy.

Featuring tips and checklists throughout, it explores the core building blocks of leadership and organizational culture, as well as employee experience and engagement. It also examines the roles of effective talent attraction and management, and how to lead change and transformation. Central to the book is the importance of moving HR from a support function to becoming a creator of value and driver of business success.
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This book provides a wide-ranging guide to the complex, multidisciplinary area of coaching, helping trainees to find comprehensive (read more)

This book provides a wide-ranging guide to the complex, multidisciplinary area of coaching, helping trainees to find comprehensive answers to their coaching questions. It allows them to identify and develop their own personal style of coaching. A specially selected group of international authors contribute various expertise and insights across three key areas:Theoretical perspectivesContexts and genres of coachingProfessional practice IssuesLearning is also supported by new online resources.

Videos, case studies, journal articles and useful websites have been carefully collated by our contributors to help trainees make the crucial link between theory and practice. (hide)