Business

This is a hands-on guide to starting a digital business, from initial idea to exit, from the author of one of the all-time bestselling (read more)

This is a hands-on guide to starting a digital business, from initial idea to exit, from the author of one of the all-time bestselling guides to start-ups. Using a thorough and comprehensive workbook format that is action-focused and easy-to-understand, this book guides readers through the entrepreneurial journey from concept to validation to commercialization to exit. It uses practical exercises to walk the reader through each step of the start-up process and includes advice from some of the UK's most successful and well-known digital entrepreneurs.

Online extras like downloadable templates, exercises, and tips offer further resources for entrepreneurs, current business owners, and brick-and-mortar business owners who want to expand maximize their online presence.
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Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This (read more)

Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.

Published:26 Nov 2018 (hide)

Dream, Believe, Dare, Do: These words reverberate across the decades of Disney achievement. Everything Walt Disney did-every choice (read more)

Dream, Believe, Dare, Do: These words reverberate across the decades of Disney achievement. Everything Walt Disney did-every choice he made, every strategy he pursued-evolved from these four principles. In this new edition of The Disney Way, the authors dive even deeper into their classic account of Walt Disney's success credo to inspire you to embrace a customer-centric culture.

Profiling a new set of diverse organizations, Bill Capodagli and Lynn Jackson show how any company, big or small, startup or Fortune 500, can use Walt's principles to increase performance, improve profitability, and reach the highest echelon of business creativity, innovation, and success. And, for the first time ever, the authors have produced an entire chapter that provides a roadmap for implementing a Dream, Believe, Dare, Do culture in any organization. Features organizations that have revamped their strategies to focus on customer service excellence or have reinvented their cultures or are in start-up mode including TYRA Beauty, zTailors, and more Named "Best Business Book of the Year" by Fortune magazine and cited as "so useful, you may whistle while you work."Includes new and updated chapters on developing a culture of excellence, the importance of supporting a company's product or service, a detailed account of one organization's three-year journey to achieve a "Disney Way" customer-centric journey, lessons from the CEO of Disney, Bob Iger, and more Authors are in constant demand for their Disney and Pixar keynotes and workshops, and have assisted countless businesses worldwide in reaching their utmost potential by applying the Disney and Pixar principles. (hide)

"Every successful achievement in life begins with a positive thought and a conscious decision" Entrepreneur and businesswoman Bev (read more)

"Every successful achievement in life begins with a positive thought and a conscious decision" Entrepreneur and businesswoman Bev James uses coaching and profiling principles to inspire people to be single-minded, learn how to plan, prioritise, delegate and take action to get things done and get them done well in work and in life. To be successful you must have a passion for action and belief in your idea. You must recognise the right opportunity and take appropriate action to ensure follow through and drive the project to completion.

But how do you decide which idea to run with and which action should become your top priority? In eight simple steps, Bev's down-to-earth Do It or Ditch It approach teaches you how to make clear decisions from the outset so that at every step along the way, you will be more likely to succeed. (hide)

'An adventure into the very human science of making breakthroughs together.' - Charles Duhigg, Pulitzer Prize-winning journalist (read more)

'An adventure into the very human science of making breakthroughs together.' - Charles Duhigg, Pulitzer Prize-winning journalist and author of The Power of HabitThe best groups are more than the sum of their parts - but why does teamwork so often fail to fulfill this promise? Award-winning entrepreneur and journalist Shane Snow takes us on an extraordinary tour of the hidden science of team dynamics, revealing the counterintuitive reasons that some groups break out while far too many break down. Examining history-making groups like the Wu Tang Clan and the Russian national hockey side alongside teams whose failures have had lasting impact, Snow reveals the answers, and what the rest of us can learn from the rare teams that do the impossible together. In this stimulating, pacey adventure through history, neuroscience, psychology, sports and business, Snow explores the secrets of the best teams the world has to offer. (hide)

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been (read more)

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood.

Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world's fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot? According to Jeffrey Rothfeder - the first journalist allowed behind Honda's infamously private doors - what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. (hide)

Thousands of established businesses fail every year because of the way they are organised, or re-organised. Business survival can (read more)

Thousands of established businesses fail every year because of the way they are organised, or re-organised. Business survival can depend not only on whether its structures and reporting lines meet the needs of the market, but also whether they can adapt in the face of a rapidly changing business environment. Yet managers seldom talk coherently about structuring or restructuring their operations, let alone take a systematic approach to this vital issue.

Too often, companies are restructured for the wrong reasons - for example, because a new CEO wants to make an impact, or to work around a new IT system. This revised and updated Economist Guide shows how leaders should think about and implement the design of a company, using five easy-to-use guiding principles: - Design a company around its strategy and the operating context, not for ulterior or non-business reasons; - Think holistically - don't restructure just one division without taking into account other operations; - Consider future markets, customers and trends, not just what works best now; - Invest time and resources: - a redesign can be complicated to implement and must be done without disrupting daily activities; and - Go back to the basics of how the company operates and its market position; this is not a repair job to fix a short-term problem. (hide)

Are you missing opportunities for growth that are right in front of you? In today's volatile economic environment, filled with uncertainty (read more)

Are you missing opportunities for growth that are right in front of you? In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky.

Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities. The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers' views of the world and then provides three different lenses through which you can see and leverage value: * Product edge. (hide)

Improve the way you communicate in English when working internationally - it's as much about how you say it as what you say! You (read more)

Improve the way you communicate in English when working internationally - it's as much about how you say it as what you say! You need more than just a good level of English to communicate successfully in international business. You need to understand different communication processes and use the right style of communication at the right time. Collins Effective International Business Communication will give you the understanding and the skills you need to help you to communicate successfully with colleagues and business partners around the world.

Work environments today are increasingly complex - with greater demands on time there is more emphasis on choosing the right form of communication at the right time. You need to be able to work with colleagues at a distance and build and maintain relationships with people at home and abroad. Collins Effective International Business Communication contains clear and practical advice to improve your communication skills when working internationally. (hide)

The guidance covers the key elements to consider when devising safe working practices and is for people who carry out work on or (read more)

The guidance covers the key elements to consider when devising safe working practices and is for people who carry out work on or near electrical equipment.
It includes advice for managers and supervisors who control or influence the design, specification, selection, installation, commissioning, maintenance or operation of electrical equipment.
This third edition updates the guidance and provides sources of further information. (hide)