Computing

Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows (read more)

Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site.
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An inspiring, comprehensive, step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting (read more)

An inspiring, comprehensive, step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way. Though they are the fastest-growing form of media, podcasts can actually be tricky to create-and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer.

An award-winning commentator, producer, and former director of nonfiction programming for Slate's sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now, she shares her expertise, providing aspiring podcasters with crucial information and guidance to work smarter, not harder as they start their own audio forum. Meinzer believes that we each have a unique voice that deserves to be heard. (hide)

Software development is becoming recognised more and more as an essential skill and profession in today's increasingly digital world. (read more)

Software development is becoming recognised more and more as an essential skill and profession in today's increasingly digital world. This book is a pragmatic guide to software development in practice. It explores the inner workings of software development in the context of the industry, covering good practice for software developers and providing you with tools and practical understanding you'll need to advance within the software development world.

Published:14 Aug 2020 (hide)

As the Cambridge Analytica scandal has shown, private corporations consider it their right to use our data (and by extension, us) (read more)

As the Cambridge Analytica scandal has shown, private corporations consider it their right to use our data (and by extension, us) which ever way they see fit. Tempted by their appealing organisational and diagnostic tools, we have allowed private internet corporations access to the most intimate corners of our lives.

But the internet was developed, from the outset, as a weapon. Looking at the hidden origins of many internet corporations and platforms, Levine shows that this is a function, not a bug of the online experience. Conceived as a surveillance tool by ARPA to control insurgents in the Vietnam War, the internet is now essential to our lives. (hide)

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar (read more)

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump. When Brittany Kaiser joined Cambridge Analytica - the UK-based political consulting firm funded by conservative billionaire and Donald Trump patron Robert Mercer - she was an idealistic young professional working on her fourth degree in human rights law and international relations. A veteran of Barack Obama's 2008 campaign, Kaiser's goal was to utilize data for humanitarian purposes, most notably to prevent genocide and human rights abuses.

But her experience inside Cambridge Analytica opened her eyes to the tremendous risks that this unregulated industry poses to privacy and democracy. Targeted is Kaiser's eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica. She reveals to the public how Facebook's lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponised to spread fake news and racist messaging during the Brexit vote and the 2016 election. (hide)

Web applications occupy a large space within the IT infrastructure of a business or a corporation. They simply just don't touch a (read more)

Web applications occupy a large space within the IT infrastructure of a business or a corporation. They simply just don't touch a front end or a back end; today's web apps impact just about every corner of it. Today's web apps have become complex, which has made them a prime target for sophisticated cyberattacks.

As a result, web apps must be literally tested from the inside and out in terms of security before they can be deployed and launched to the public for business transactions to occur. The primary objective of this book is to address those specific areas that require testing before a web app can be considered to be completely secure. The book specifically examines five key areas:Network security: This encompasses the various network components that are involved in order for the end user to access the particular web app from the server where it is stored at to where it is being transmitted to, whether it is a physical computer itself or a wireless device (such as a smartphone). (hide)

THE CRYPTO GOLD RUSH IS ONLY JUST BEGINNING... Blockchain technology and the cryptocurrencies it enables are being described by some (read more)

THE CRYPTO GOLD RUSH IS ONLY JUST BEGINNING... Blockchain technology and the cryptocurrencies it enables are being described by some people as the biggest thing since the internet, but very few people understand it, or the opportunities it brings. Enter this down-to-earth guide to understanding what cryptocurrencies are, why it matters, and how to make money from them.

This book is for everyone who has heard of bitcoin and cryptocurrencies, wants to learn more - and make money on the back of it. Believe it or not, if you bought $1,000 of Bitcoin in 2010, you would now be worth over $220m! This has left the public stunned. People around the world are asking "What on earth is a crypto?", "Should I buy some Bitcoin?", "How do I even buy some cryptocurrencies?", "Isn't this just one big bubble?" and more. (hide)

Thanks to Facebook and Instagram, our childhoods have been captured and preserved online, never to go away. But what happens when (read more)

Thanks to Facebook and Instagram, our childhoods have been captured and preserved online, never to go away. But what happens when we can't leave our most embarrassing moments behind?Until recently, the awkward moments of growing up could be forgotten. But today we may be on the verge of losing the ability to leave our pasts behind.

In The End of Forgetting, Kate Eichhorn explores what happens when images of our younger selves persist, often remaining just a click away. For today's teenagers, many of whom spend hours each day posting on social media platforms, efforts to move beyond moments they regret face new and seemingly insurmountable obstacles. Unlike a high school yearbook or a shoe box full of old photos, the information that accumulates on social media is here to stay. (hide)

This book stems from the desire to systematize and put down on paper essential historical facts about the Web, a system that has (read more)

This book stems from the desire to systematize and put down on paper essential historical facts about the Web, a system that has undoubtedly changed our lives in just a few decades. But how did it manage to become such a central pillar of modern society, such an indispensable component of our economic and social interactions? How did it evolve from its roots to today? Which competitors, if any, did it have to beat out? Who are the heroes behind its success?These are the sort of questions that the book addresses. Divided into four parts, it follows and critically reflects on the Web's historical path.

"Part I: The Origins" covers the prehistory of the Web. It examines the technology that predated the Web and fostered its birth. In turn, "Part II: The Web" describes the original Web proposal as defined in 1989 by Tim Berners-Lee and the most relevant technologies associated with it.
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From the moment Alexa wakes you up, you glance at your Apple watch, check social media, app-order your daily coffee and navigate (read more)

From the moment Alexa wakes you up, you glance at your Apple watch, check social media, app-order your daily coffee and navigate your way to work, your data is being collected. In this new digital landscape unfurling around us, data is the new oil and you're the oil well. We're living in an extraordinary age: the age of trust.

We trust the language of algorithms and the intentions of tech giants. The Trust Manifesto is for anyone how has started to question that trust; who worry where it might end, who fear 'The Black Mirror Effect'. It is for those who wonder what an alternative internet would look like, built on trust, that works for all of us. (hide)