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Connected Business : Create Value in a Networked Economy

Connected Business : Create Value in a Networked Economy
Oliver Gassmann, Fabrizio Ferrandina
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How do you develop business in a world certain to be dominated by Internet of Things, Artificial Intelligence, and the Economy of Things? This book brings together leading scholars from academia, established practitioners, and thought-leading consultants who analyse and provide guidance to answer this question. Case studies, checklists, success factors, help readers get a grip on this fast-paced development. At the same time, the authors do not shy away from addressing the hurdles and barriers to implementation.

This book provides an essential food-for-thought for leaders and managers, both visionary and pragmatic, who are faced with the responsibility of steering their business through these challenging, yet exciting, times.

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