The cookie settings on this website are adjusted to allow all cookies so that you have the very best experience. If you continue without changing your cookie settings, we'll assume that you are happy to receive all cookies on our website. However, if you would like to, you can change your settings at any time using the Change cookie settings link in the Special menu. 
    
 

Principles of Integrated Marketing Communications : An Evidence-based Approach

Principles of Integrated Marketing Communications : An Evidence-based Approach
SKU
SKU18892
Author
Lawrence Ang
ISBN Number
9781108703116
List Price:
£85.00
Our price:
£76.50
  • Details
  • Send to friend
  • Customers also bought
  • Customer feedback
Save 10%
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations.

This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

Published:30 Apr 2021
This field is required
A valid email is required
A valid email is required
This field is required

Product rating

Sign in to rate

Customer Reviews

There have been no reviews for this product.