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Qualitative Research in Business and Management

Qualitative Research in Business and Management
SKU
SKU10614
Author
Michael Myers
ISBN Number
9781473912335
List Price:
£34.99
Our price:
£30.50
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This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published. Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.

Published:12 Dec 2019
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