The cookie settings on this website are adjusted to allow all cookies so that you have the very best experience. If you continue without changing your cookie settings, we'll assume that you are happy to receive all cookies on our website. However, if you would like to, you can change your settings at any time using the Change cookie settings link in the Special menu. 
    
 

Rowntree's - The Early History

Rowntree's - The Early History
SKU
SKU18908
Author
Paul Chrystal
ISBN Number
9781526778895
List Price:
£19.99
Our price:
£16.90
  • Details
  • Send to friend
  • Customers also bought
  • Customer feedback
Save 15%
The Rowntree family, especially Henry and the younger Joseph Rowntree are, along with the Fry's, Cadbury's, Mars and Terry's, synonymous with the birth and growth of the chocolate industry in Britain. Between them, they were the chocolate industry in Britain. This book charts the fascinating story behind the birth and development of the chocolate empire that was Rowntrees.

Background information to this astonishing business comes by way of chapters on the early history of the Rowntrees, contemporary York, the relationship between Quakers and chocolate, and the Tuke family - without whom there would have been no Rowntrees, and no Kit Kats. Henry, it is usually forgotten, was the founder of Rowntree's - he made the momentous decision to sign the deal with the Tukes and we join him in those very early days of the fledgling company and watch how he helped it through some very dark, and sometimes humorous, times in what was then a very shambolic set up - cash strapped and making it up as the company lurched from crisis to crisis. Joseph, his elder brother, it was, who became the driving force to eventual global success, mixing his hectic business life with acts of compassion and a benevolent management model, all of which paved the way for decent wages, pensions, insurance and mutual respect in the workplace.

Charity work extended beyond the factories to lift workers and others out of the slums of York to a life in a healthy model village, to provide a good social life, an extensive park, swimming pool and education for children and adults. More context is given with chapters on Joseph's relentless industrial espionage, the advancements in chocolate production and 20th century rivals in the domestic and export markets, and mergers and acquisitions. Rowntree's role in the two world wars is also covered along with the struggle Joseph Rowntree had accepting the importance of advertising.

Altogether this book gives two fascinating biographies of two exceptional and driven brothers who came together to form one of our greatest companies - producing some of our best loved confectionery products.
This field is required
A valid email is required
A valid email is required
This field is required

Product rating

Sign in to rate

Customer Reviews

There have been no reviews for this product.