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Transforming Organizations : Narrative and Story-Based Approaches

Transforming Organizations : Narrative and Story-Based Approaches
SKU
SKU17076
Author
Jacques Chlopczyk, Christine Erlach
ISBN Number
9783030178505
List Price:
£59.99
Our price:
£52.00
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Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities.

Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.

Published: 23 Aug 2019
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