This is the market-leading book for anyone conducting a research project, whether for the first time or as an experienced researcher honing their skills. Clear, concise and readable, this bestselling resource provides a practical, step-by-step guide from initial concept to completion of your research report. Thoroughly updated but retaining its well-loved style, this seventh edition provides:* A brand new first chapter outlining what it means to carry out research, the responsibilities of the researcher, the research journey, and the 'intentional' and 'unintentional' roles of a researcher. * An extensive update to chapter nine on using social media in research, to include ethical considerations and how the researcher can use and reference information collected via these platforms and create collaborative connections. * An online review of the latest tools for collecting and analysing both quantitative and qualitative data gathered from social media sites, such as Survey Monkey and Google Forms. * Further coverage on how to protect research participants, including advice from the NHS on how to conduct research in health-based settings. * More detailed coverage of how to conduct effective online literature searches, not only using Google but also other research-based search engines such as PubMed and professionally-focussed sites. * To support your learning, questions at the end of each chapter, which prompt you to reflect on your research journey. This practical, no-nonsense guide is vital reading for all those embarking on undergraduate or postgraduate study, irrespective of discipline, and for professionals in such fields as social science, education and health.
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